At the core of what we as B2B marketers promise in organic results is relevant content to answer the intent of a query.
When we do this well, we are rewarded with greater rankings and increased traffic by the search engines. But it is important to remember that what customers are all looking for when a search is performed is information. In some form or fashion, we type keywords and find the information/content to answer our query.
In order to be found and rendered in the SERPs moving forward the value, relevance, and timeliness of your content is of paramount importance. This is becoming even more critical as Google rolls out important updates to its algorithm to ensure that fresh content is being served.
