TopGraph

Website vs. Blog: Which is Better for Attorneys?

Could a blog help the consumer-oriented law practice?  Absolutely.  I would even go so far as to say that most solos and small firms should have a blog … if the attorneys have the time to do all of the work that is required to make a blog work.  This point is sometimes glossed over by the blogging advocates.  The blogosphere is awfully noisy these days.  It is becoming harder and harder to be heard. Just having a blog — even a frequently-updated blog with great content — isn’t the panacea it may have been 5 years ago.  To reach your goals, your blogging should be combined with commenting, content curation, and social media strategy.

via www.falconberg.com

TopGraph can help!

Pinterest NOT for Law Firms

Over at 3 Geeks and a Law Blog, they say "yes" to Pinterest for law firms, with this:

Pins: any image or video can be pinned and descriptions can be added. For law firms, one way to use this feature would be to post images of your attorneys.

WRONG. No one wants to see images of law firm attorneys on Pinterest - those should remain on the law firm profile pages on the law firm website. 

Pinterest cautions against blatant self-promotion, so why pollute the stream with profile head-shots. Bad advice.

Social networks and Google search

From Protalinski:

It’s not that traditional search is not valuable or that consumers aren’t using it anymore, Masie just thinks it won’t be around in the future. He argues that this is why Google is so insistent on winning at social, why it launched Google+, and why it is now augmenting its search results with its social network.

I don’t think search will ever be replaced by social networks, but I do believe the search engine will decrease in importance. Instead, search and social will continue to gradually come closer and closer together.

via kevin.lexblog.com

Attorneys, get on G+ today

Social Sharing Signals for Improved SEO

As search crawlers index the web for fresh content, and they find a blog article for example that has been tweeted 30 times and shared through LinkedIn 21 times, these social sharing signals have weight on how this piece of content will rank in search results for the particular subject/keyword phrase it pertains to.

via www.business2community.com

Clay Shirky on TED Against SOPA/PIPA

Half of computing device sales are mobile

the PC is losing relevance as we’re morphing from a local / desktop user base to one of mobile / cloud

via gigaom.com

GoDaddy Goofs Big Time

It looks like the prospect of widespread boycott was more than Go Daddy was willing to face as a result of its support for the Stop Online Piracy Act -- the domain name registrar announced today that it has officially withdrawn its support for the controversial bill.

via www.engadget.com

Preparing For A New Era Of B2B SEO

At the core of what we as B2B marketers promise in organic results is relevant content to answer the intent of a query.

When we do this well, we are rewarded with greater rankings and increased traffic by the search engines. But it is important to remember that what customers are all looking for when a search is performed is information. In some form or fashion, we type keywords and find the information/content to answer our query.

In order to be found and rendered in the SERPs moving forward the value, relevance, and timeliness of your content is of paramount importance.  This is becoming even more critical as Google rolls out important updates to its algorithm to ensure that fresh content is being served.

via searchengineland.com

Social Media in the Legal Sector

A "survey found that a clear majority of participants consider social media an important part of their overall marketing strategy, with nearly half (48.5%) reporting that social media is “somewhat important” while another 31% believe the tools are “extremely important” to their total marketing efforts."

via vizibility.net

click on image for larger view

Law Firms and Social Media: A Match Not Yet Made in Heaven - Law Blog - WSJ

Hughes said that lawyers he had spoken with seem interested in using social media, but remained cautious about liability, client confidentiality and the potential embarrassment of posting erroneous statements online.

Here’s the snapshot of the findings:

• 77% of firms surveyed had profiles on LinkedIn
• 31% used Twitter
• 29% used Facebook
• 10.9% used YouTube
• 8% had official firm blogs
• 7% used social media widgets to integrate firm web sites

via blogs.wsj.com